PEAK PERFORMANCE LAB / CAMPAIGN & EVENT DESIGN
Taking research from the lab to the field.
PEAK Performance Lab translates Shaw Sports Turf’s research and athlete-safety expertise into education for the sports industry. I developed campaign materials to make the brand feel authoritative, accessible, and ready for the event floor.
CLIENT / SHAW SPORTS TURF • DISCIPLINE / CAMPAIGN DESIGN, EVENT MATERIALS, EDUCATION • ROLE / CREATIVE DIRECTION & DESIGN
Science, translated for the sidelines
The campaign needed to communicate a research-led point of view without losing the energy of sport. The visual system combined the PEAK identity with direct educational messaging, clear hierarchy, and warm Shaw orange to create a presence that could carry across event, digital, and presentation materials.
Designed for the moment
A flexible library of campaign pieces gave the lab a consistent public face—whether the message appeared in a conference invite, a presentation handout, or a social post. Each piece puts research, expertise, and the athlete experience at the center.
A platform for performance conversations
The resulting campaign gave PEAK Performance Lab a focused, flexible visual system that brings technical sports-surface research into clearer view—helping the team lead conversations about performance, safety, and the future of play.
CREDITS / SHAW SPORTS TURF • PEAK PERFORMANCE LAB • ROLE / CREATIVE DIRECTION & DESIGN